So some talented and creative people have designed an online bible that will insert one's name more than 7000 times into scripture. Using the Personalized Bible online tool, Psalm 23:1, "the Lord is my shepherd...", would instead read,
The Lord is Phil’s shepherd; Phil shall lack nothing. He makes Phil lie down in green pastures. He leads Phil beside the still waters. He restores Phil’s soul.
Anthony Starke as "Jimmy"
Set aside for the moment that this makes the Bible read like it was written by the Seinfeld writers for "The Jimmy", the episode where one character strangely and amusingly always refers to himself in the third person. The contemporary church in America is infected by consumerism and individualism. On this few Christian thinkers would disagree. In light, therefore, of the spiritual ills that afflict us, the "Personalized Bible" is at best of questionable benefit and more likely but one more poorly-conceived idea that will serve mostly to distract an already distracted community of believers from focusing on God, his redemptive plan for his creation, and his people's role as participants in the divine mission. The Personalized Bible makes the Bible all, or mostly, about "me." That's the last thing the contemporary church needs.