“We have been profoundly discipled every day by a very sophisticated system called media and advertisement. The goal of which is to create desire. Anyone who comes to Jesus in a Western context is already a well discipled consumer, and it is a religion! Consumerism is defined by what we consume. It is the search for meaning, identity, purpose, and belonging tied to the consumption of products. Consumerism is the alternative religion of our day. You can’t build a church on consumerism. They will desert you at a moment’s notice because they have no commitments beyond their own needs.”
